Bridal attire for the free spirit...

Once upon a time there was a young girl disenchanted by store bought clothing, so her mother taught her how to sew and thus began the story of Dahl...

Welcome, dahling! We specialize in timeless wedding gowns in modern silhouettes for those less bound to the traditional sentiment of bridal design. What sets us apart from the norm is our use of luxe materials that move and stretch gracefully without constricting the female form. Each dress ordered from our website is made-to-order, individually cut and sewn by our small team of skilled seamstresses in New York City. 

Our no-fuss approach to bridal design caters to the bohemian, whether she may don a crown of wildflowers or dress her bridesmaids in mismatched dresses, our timeless silhouettes and whimsical fabrics can be mixed and matched to create the perfect story. A dreamy color palate of ivory, champagne, blush and pastels lend a vintage elegance to Dahl collections. We welcome custom orders and are open to style modifications to better suit your vision.

Dahl collections are designed by Alison Dahl Kelly. In 2011, Alison celebrated her own marriage designing a unique wedding gown and seven mismatched bridesmaids dresses for the event which was featured in Brides magazine and became the catalyst for Dahl bridalAlison was a former contestant on Bravo TV's Project Runway season 3. Her deep connection to sewing brought her to moonlight as BurdaStyle.com's editor and creative director from 2008-2011. Together they wrote a sewing book full of tutorials and fashion-forward sewing patterns called The Burdastyle Sewing Handbook.  xo

 

Alison wearing her "Ina" gown, which was ultimately the beginning of Dahl wedding attire...

Alison wearing her "Ina" gown, which was ultimately the beginning of Dahl wedding attire...